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Marketing: Take it to the People

Marketing: Take it to the People

A week ago, Karen’s Absurd Art participated for the first time as a vendor at the 16th Annual Heartland Apicultural Society Conference held on the campus of the University of Southern Indiana at Evansville.   In previous weeks, I’ve been talking about Art vs. Commerce…

On the Road to Marketing…

On the Road to Marketing…

If you recall the May 28, 2017, post, in which I talked about the very real angst that artists suffer when they weigh Art vs. Commerce, you might remember that the decision to sell your stuff is just the first hurdle for an artist who…

Sheesh! Opening an online store is WORK!

Sheesh! Opening an online store is WORK!

OK – so now I know what the owner of a new store feels like on the first day of business – hopeful, anxious, exhausted … and thinking that maybe 8-5 isn’t so bad after all.   Terror aside, we have “opened the doors” of…

Hive Relocation

Hive Relocation

For beekeepers in the northern hemisphere, summer is swarm season.   In our household, we usually get 3 to 5 distress calls every summer from someone who has “lots of bees” in a tree, on a fence, or on the side of a house. Swarms…

Art vs. Commerce

Art vs. Commerce

I’ve only been involved in the fine arts side of the creative world a few years, but I caught on pretty quickly that some artists are uncomfortable taking their art beyond its original form for commercial purposes.   Sometimes the hesitation is because of the…